ChopChopRVA
ChopChopRVA is a food delivery service based in Richmond, VA. They focus on building the community by only partnering with local, independent restaurants; no chains.
As part of my capstone at VCU, I worked with a group to find flaws in ChopChops marketing and offer them solutions through a campaign.
Research
We found that each of ChopChop’s competitors are all recognized for a reason.
Even if ChopChop beat their competitors in this space, that would still not be what they are known for.
So what is Chop Chop known for..?
ChopChop is known for being one with their community and going the extra mile for their customers.
Insight explained - Does not matter how quick or what the customer payed for their delivery. What keeps the customers of ChopChop happy is the personal touch.
Campaign
More than a Meal
the Rebrand
Had 3 different logos with two different taglines when we started.
New logo with one tagline: Richmond Delivered.
Social Media
Make Chris Chandler (Owner) face of the company on social media.
Great on camera
Give partner updates and deals.
“get a seat at the table” even during Covid - enjoy your favorite restaurants safely.
Mukbang at partnering restaurants.
Rewards Program
We cleaned up the Rewards Program, making it easier to be a loyal customer.
Before
After
the Future
We established events to uplift the community and show ChopChop’s commitment to Richmond.
Chop A Bottle allows Richmonder’s to enjoy their favorite local breweries and wineries from the comfort of their own home.
Richmond’s Personalized Picnic gives people of the community an option to enjoy their favorite foods in their favorite parks around Richmond.
Roll on team: Account Manager and Strategist